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| Age category | Total | ||||||
|---|---|---|---|---|---|---|---|
| 18 thru 24 | 25 thru 34 | 35 thru 44 | 45 thru 54 | 55 thru 98 | |||
| If yes, what did you see? | TV ads | 12.8% | 4.9% | 13.0% | 18.2% | 19.0% | 11.7% |
| Posters | 27.7% | 21.3% | 19.6% | 13.6% | 19.0% | 21.3% | |
| Billboards | 12.8% | 14.8% | 2.2% | 9.1% | 9.1% | ||
| Newspaper ads | 23.4% | 27.9% | 32.6% | 18.2% | 42.9% | 28.4% | |
| Project signs | 10.6% | 23.0% | 19.6% | 36.4% | 14.3% | 19.8% | |
| More than one of the above | 12.8% | 8.2% | 13.0% | 4.5% | 4.8% | 9.6% | |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | |
| Value | df | Asymp. Sig. (2-sided) | |
|---|---|---|---|
| Pearson Chi-Square | 24.038(a) | 20 | .241 |
| Likelihood Ratio | 26.965 | 20 | .136 |
| Linear-by-Linear Association | .009 | 1 | .924 |
| N of Valid Cases | 197 | ||
| a 14 cells (46.7%) have expected count less than 5. The minimum expected count is 1.92. | |||