If yes, what did you see? * Poverty level including hardship cases Crosstabulation
% within Poverty level including hardship cases


Poverty level including hardship cases Total
Hardship cases Below the poverty line Above the poverty line
If yes, what did you see? TV ads 10.6% 9.4% 11.7% 10.8%
Posters 17.0% 22.6% 22.3% 21.1%
Billboards 10.6% 7.5% 9.6% 9.3%
Newspaper ads 25.5% 24.5% 33.0% 28.9%
Project signs 25.5% 26.4% 13.8% 20.1%
More than one of the above 10.6% 9.4% 9.6% 9.8%
Total 100.0% 100.0% 100.0% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 5.637(a) 10 .845
Likelihood Ratio 5.751 10 .836
Linear-by-Linear Association 1.097 1 .295
N of Valid Cases 194

a 3 cells (16.7%) have expected count less than 5. The minimum expected count is 4.36.